Sports Direct
Creative | Production
Elite graphics for the biggest sports show on earth
The brief
Elevate stock imagery to own the biggest Gen-Z talking points around football on social.
The Game plan
The FIFA World Cup 2022. The most talked about tournament in football history. When Sports Direct Football came knocking on the doors of EPHQ to own a slice of the conversation we knew we had to bring out the big guns. EP's scouting division had done its homework for this tournament and we'd already recruited the most elite talent in global sports design. So when the big moments came, like Ronaldo breaking a World Cup record, or Messi confirming his status as the GOAT, we were ready.
The Results
Bespoke assets outperforming standard imagery by 45%. Earned media value equivalent to over £50,000 across nine assets to date.
NO MUGS.
