Strategy | Creative | Production
The Lowry Theatre. The War Museum. The Quays. The Cathedral. Chapel Street. Monuments that are a testament to the industry and integrity of Salfordians. Places to be proud of. A bespoke illustration incorporating all these landmarks was weaved into all our social templates tapping into this sense of local pride. This, along with the use of Salford's unique six-sided crest, fuelled practical social templates that local fans could be proud of and celebrated Salford's unique culture to the world.
A suite of 14 templates used throughout the season and seen by millions of fans.
Local derbies. Season openers. Six-pointers. Promotion pushes. Big games deserve big ideas. We turned heads on social media whilst driving attendance at Moor Lane by tying big games to wider culture with creative storytelling. Naturally, the magicians in our remote studio nailed the executions of our briefs whether it be a Back to School lesson in the Neil Wood Way, a match day poster about local drama that would rival Happy Valley, or a retro poster celebrating Salford's pricing from the 90s that Fútbol Mundial would be proud of.
Paid performance over five times the industry benchmark and increased attendance at The Peninsula.
Last-minute winners. Departing legends. New arrivals. All part and parcel of football but still impossible to predict. Good job our remote global sports studio is more active than N'golo Kante after sipping a Red Bull. Tapping into global timezones our network is always-on and allowed us to break news with elite graphics whilst social conversation was at its peak.
Social conversations increased by over 44% season-on-season on Salford City content.
The secret nobody's telling you about YouTube... It's a brutal battle for attention. Millions of videos to choose from. With only a small thumbnail and headline copy to help you decide whether to watch Callum Hendry's long-range screamer or learn five ways to become an overnight crypto millionaire. So that's where we focus our attention. Copywriting hooks based on psychological hacks that could put Derren Brown out of business, and emotive imagery that stops you scrolling.
The refreshed approach led to an increase of over 13% in viewership on Salford City’s official YouTube channel.