Salford City FC
Strategy | Creative | Production
22/23 Season Graphic Templates
The brief
Bring Premier League standards to Salford City's social graphics.
The Game plan
The Lowry Theatre. The War Museum. The Quays. The Cathedral. Chapel Street. Monuments that are a testament to the industry and integrity of Salfordians. Places to be proud of. A bespoke illustration incorporating all these landmarks was weaved into all our social templates tapping into this sense of local pride. This, along with the use of Salford's unique six-sided crest, fuelled practical social templates that local fans could be proud of and celebrated Salford's unique culture to the world.
The Results
A suite of 14 templates used throughout the season and seen by millions of fans.
Bespoke Matchday Ticketing Campaigns
The brief
Increase matchday attendances at The Peninsula Stadium.
The Game plan
Local derbies. Season openers. Six-pointers. Promotion pushes. Big games deserve big ideas. We turned heads on social media whilst driving attendance at Moor Lane by tying big games to wider culture with creative storytelling. Naturally, the magicians in our remote studio nailed the executions of our briefs whether it be a Back to School lesson in the Neil Wood Way, a match day poster about local drama that would rival Happy Valley, or a retro poster celebrating Salford's pricing from the 90s that Fútbol Mundial would be proud of.
The Results
Paid performance over five times the industry benchmark and increased attendance at The Peninsula.
Reactive Campaigns
The brief
Engage fans with Salford City content based on on-field performances and breaking news.
The Game plan
Last-minute winners. Departing legends. New arrivals. All part and parcel of football but still impossible to predict. Good job our remote global sports studio is more active than N'golo Kante after sipping a Red Bull. Tapping into global timezones our network is always-on and allowed us to break news with elite graphics whilst social conversation was at its peak.
The Results
Social conversations increased by over 44% season-on-season on Salford City content.
YouTube Rebrand
The brief
Re-vamp Salford City’s official YouTube channel to increase viewership.
The Game plan
The secret nobody's telling you about YouTube... It's a brutal battle for attention. Millions of videos to choose from. With only a small thumbnail and headline copy to help you decide whether to watch Callum Hendry's long-range screamer or learn five ways to become an overnight crypto millionaire. So that's where we focus our attention. Copywriting hooks based on psychological hacks that could put Derren Brown out of business, and emotive imagery that stops you scrolling.
The Results
The refreshed approach led to an increase of over 13% in viewership on Salford City’s official YouTube channel.
