ATP Media
Creative | Production
Acing the big occasions for ATP Media
The brief
Capitalise on the major talking points in tennis with content that puts Tennis TV at the heart of the conversation.
The Game plan
The retirement of the GOAT. The arrival of a teenage sensation at Flushing Meadows. Djokovic proving he's still the boss down under. The big talking points of the past 12 months, but not entirely unpredictable. Whilst we are built for speed, we like to use our top two inches at EPHQ and plan ahead when we can. Together with Tennis TV, we predict the likely talking points in advance producing epic content that aligns with the conversation. In 2023, we've got a vault of assets bigger than Djok's trophy cabinet meaning that whatever happens and whenever it happens, we can react quicker than Rafa returning a John Isner serve.
The Results
Across just four key moments in 2023, we delivered over 1m interactions at over eight times the industry benchmark interaction rate.
